Brand & Positioning
Naming, narrative, messaging architecture, identity systems. The work that decides what a brand stands for before anyone touches a channel.
Independent Media Studio · Est. 2022
Considered media work, built to compound.
Mintaka is a small, independent studio for ambitious teams. We pair sharp strategy with hands-on execution — across performance, brand, and editorial.
A note from the studio
We work with operators who treat marketing as a craft, not a checkbox.
Most of the work that calls itself marketing today is logistics — campaigns shipped on schedule, dashboards refreshed, slides delivered. We are not that.
We exist for the harder problem: figuring out what to say, who to say it to, and where the next dollar should go. Then doing the work to ship it. Strategy without execution is a deck. Execution without strategy is busywork. We do both, in small teams, for a small number of partners at a time.
If that resonates, we’d like to hear from you.
Capabilities
01 / Strategy
02 / Acquisition
03 / Content
04 / Creative
Four practices, one studio.
Performance Media
Paid social, search, programmatic, and the unsexy work that makes them compound — LTV modelling, creative testing, incrementality measurement.
Editorial & Owned
Long-form publishing, newsletters, search and AI-citation strategy. We build owned channels that keep paying years after the first invoice.
Production & Craft
Design, motion, photography, copy. Made for the channel it’s shipping to — not retrofitted to it.
Selected work
A studio is only as honest as its results.
DTC · Wellness
Restructured the paid-media mix and creative testing program for a category-leading consumer brand entering its second growth phase.
+38% incremental ROAS, Q1
B2B · Software
Built an editorial engine and AI-citation strategy that became the company’s second-largest source of pipeline within nine months.
2.1× organic pipeline
Marketplace
Rebuilt brand and acquisition foundations for a marketplace operator ahead of a Series B raise, including narrative, identity, and channel architecture.
Closed at target valuation
Hospitality
Designed an owned-channel strategy that replaced ~60% of OTA-dependent bookings with direct demand inside one season.
+22 points direct mixIf you’re building something that deserves a real practice behind it, we’d like to hear about it.
We take on a small number of new engagements each quarter. Most conversations start with a short, written brief.
Get in touch →